Max Franchise Cost in India: Model, ROI, Eligibility Criteria & Steps to Apply

India’s retail sector is witnessing rapid growth, especially in fashion and lifestyle categories. With the rising demand for affordable yet stylish clothing, Max Fashion, a brand under the Landmark Group, has established itself as a leading name in India’s apparel retail industry.

Founded in 2004 in Dubai and later launched in India in 2006, Max Fashion offers a wide range of trendy, high-quality, and budget-friendly clothing, footwear, and accessories for men, women, and kids. Today, Max has over 400+ stores across 100+ cities in India, making it one of the fastest-growing fashion retail brands.

For entrepreneurs looking to invest in the booming retail sector, a Max Fashion franchise in India can be a rewarding business opportunity. This article covers Max franchise cost, models, ROI, eligibility criteria, and steps to apply.

Why Choose a Max Franchise?

Before discussing the cost, let’s understand why Max Fashion is an attractive franchise investment:

• Strong Brand Value – Part of Landmark Group, a retail giant with global recognition.
• Wide Product Range – Fashion apparel, footwear, and accessories for all age groups.
• Affordable Pricing – Appeals to the Indian middle-class segment with value-for-money products.
• Pan-India Presence – Strong brand recognition across metros, tier-1, and tier-2 cities.
• Franchise Support – Assistance in training, store setup, marketing, and supply chain.

Max Franchise Models in India

Max Fashion operates mainly in two franchise formats, depending on investment and store size:

1. Exclusive Brand Outlet (EBO)

• Large-format retail stores dedicated solely to Max Fashion.
• Space required: 8,000 – 15,000 sq. ft.
• Located in malls, high streets, or premium retail locations.
• Full product range (men’s, women’s, kids’ fashion + footwear & accessories).

2. Shop-in-Shop (SIS) / Smaller Outlet

• A smaller format inside malls or multi-brand outlets.
• Space required: 2,000 – 5,000 sq. ft.
• Offers limited categories, usually focusing on trending apparel.
• Lower investment compared to EBO.

Max Franchise Cost in India

The cost of owning a Max Fashion franchise depends on location, outlet size, and format. Here’s the breakdown:

• Franchise Fee: ₹10 – ₹15 Lakhs (one-time, non-refundable)
• Store Setup Cost: ₹2.5 – ₹5 Crores (for Exclusive Brand Outlet, including interiors, fixtures, and stock)
• Shop-in-Shop Setup: ₹80 Lakhs – ₹1.5 Crores
• Royalty / Revenue Share: 4% – 6% of monthly sales
• Working Capital: ₹15 – ₹20 Lakhs (staff salaries, utilities, marketing, and operations)

👉 Total Investment Range:

• Shop-in-Shop Outlet – ₹1 Crore approx.
• Exclusive Brand Outlet (Full Store) – ₹3 – ₹5 Crores approx.

Return on Investment (ROI)

Max Fashion has a proven business model with a strong consumer base. The ROI largely depends on store location, city, and customer footfall.

• Average Monthly Sales:
  • SIS Model: ₹30 – ₹60 Lakhs
  • EBO Model: ₹80 Lakhs – ₹2 Crores
• Profit Margin: 8% – 15% after expenses
• Payback Period: 3 – 5 years to recover investment

Max ensures consistent sales due to seasonal collections, festive offers, and loyalty programs, making it a stable long-term franchise option.

Eligibility Criteria for Max Franchise

If you are planning to own a Max Fashion franchise, here are the eligibility requirements:

1. Financial Strength – Ability to invest ₹1 Crore to ₹5 Crores depending on the model.
2. Retail Space –
   • SIS Outlet: 2,000 – 5,000 sq. ft.
   • Exclusive Store: 8,000 – 15,000 sq. ft.
   • Must be in high footfall areas (malls, shopping streets, tier-1 & tier-2 cities).
3. Business Background – Prior retail or franchise experience is preferred.
4. Operational Capability – Willingness to manage store operations, staff, and customer service.
5. Legal Compliance – Ability to obtain GST, trade license, fire NOC, and other retail permits.

Support Provided by Max Fashion

Franchisees get end-to-end support from Max Fashion to ensure smooth operations:

• Store Setup Assistance – Guidance in designing, interiors, and fixtures.
• Training Programs – Staff training on sales, customer service, and product knowledge.
• Marketing & Promotions – National and regional advertising campaigns.
• Merchandise Supply – Centralized supply chain for consistent inventory.
• Operational Support – Regular audits and business guidance.

Steps to Apply for Max Franchise in India

Here is the step-by-step process to apply for a Max Fashion franchise:

Step 1: Initial Research

Visit the official Landmark Group/Max Fashion website to understand franchise opportunities and requirements.

Step 2: Submit Application

Fill out the franchise enquiry form with your details, proposed location, and investment capacity.

Step 3: Discussion with Franchise Team

The company reviews your profile and conducts discussions about financials, ROI, and location feasibility.

Step 4: Site Approval

If shortlisted, the company inspects the proposed site to ensure it meets brand standards.

Step 5: Franchise Agreement

Sign the franchise agreement and pay the initial franchise fee.

Step 6: Store Setup

The brand assists in store layout, interiors, and supply chain integration.

Step 7: Training & Launch

Staff is trained, merchandise is supplied, and the store is launched with promotional campaigns.

Final Thoughts

Owning a Max Fashion franchise in India is a high-investment but high-reward opportunity. With investment starting from ₹1 Crore for a smaller outlet and up to ₹5 Crores for a large-format store, Max Fashion caters to India’s growing demand for stylish yet affordable clothing.

The brand’s strong presence, centralized supply chain, and robust marketing support ensure a stable business model with an ROI of 8%–15% and a payback period of 3–5 years.

If you have the required capital, retail space in a prime location, and a passion for fashion retail, a Max Franchise can be an excellent long-term business partnership.