Tealogy Franchise Cost in India: Franchise Model, ROI, Eligibility Criteria & Steps to Apply

Tea cafés have been growing fast in India, and Tealogy is among the brands riding that wave. If you like the idea of starting a tea café under a recognized brand instead of starting from scratch, this is a good case to study. Below is what current data suggests about Tealogy’s franchise model — costs, likely returns, eligibility, steps to apply — plus things to verify. Use this to decide if it’s right for you, or as a template for comparison.

What is Tealogy?

• Founded in 2018 in Indore, Madhya Pradesh.
• Tealogy focuses on tea-based beverages (especially kulhad chai), some snacks, and café ambience.
• Their brand promise: affordable, hygienic, pocket-friendly tea café experiences, tech support, training, and supply chain support.
• They have multiple formats: Pocket Café (~150 sq.ft), Café model (~300+ sq.ft), Neo / Premium café (1000+ sq.ft) etc.

Franchise / Investment Models & Cost Estimates

Here’s a breakdown of what public sources say regarding cost, plus where numbers vary. Some discrepancy exists between sources; always verify with Tealogy directly.

Format	Approx Area Required	Franchise / Brand Fee	Total Investment (Capex + Setup + Inventory etc.)	Royalty / Monthly Fees if any	Key Advantages & Challenges
Pocket Café / Kiosk Model	~150-250 sq.ft	~ ₹5,50,000 (brand/franchise fee)	Total investment ~ ₹8-13 lakh in many listings	Some sources say royalty ~ 5% or a fixed rent / franchise charge monthly.	Lower capex, quicker setup, less staff needed, higher risk of volume; location matters a lot.
Standard Café Model	~300-1,000 sq.ft	Same or slightly more brand/ license fee (~₹5.5 lakh)	Investment ~ ₹10-20 lakh (includes fit-out, furniture, signage, equipment, staff, working capital)	Royalty / commission / fixed monthly fee varies; some sources mention about 5% royalty or fixed monthly minimum.	More visibility, more seating, higher recurring staff/utility costs; better margin potential if volume is good.
Premium / Neo Format	1,000+ sq.ft	Likely same base brand fee, but higher fit-out cost. Some sources do not separate fee + capex here.	Investment likely much higher (could be ₹20–30+ lakh or more depending on location) due to furniture, interior, seating, higher rent etc. (though reliable public numbers are limited)	With premium format, fixed costs (rent, staff) higher; royalty / revenue share may also increase or have minimum revenue guarantees.	Offers fuller café experience (seating, ambience), higher ticket size; risk from overhead if sales do not meet expectations.

Other Cost Figures / Clauses

• According to Franchise India listing:

Investment Range: INR 10-15 lakh for cafés of 300-1,000 sq.ft with ~4 staff. Brand Fee ~₹5.5 lakh.

• Kiosk model: ~₹8-13 lakh investment.
• On average, raw materials, equipment, furniture, fixtures etc. are included in the total investment estimates above. Location/rent/deposit can significantly vary.

Expected Revenue & ROI (Return on Investment)

Here are what public sources / franchise directories suggest, plus what to realistically expect:

Metric	What Public Sources Say	Realistic Expectation / Considerations
Monthly Sales	Some sources mention ~₹5-6 lakh/month for standard café formats in good locations.	In a Tier-1 or high footfall area, sales may reach these numbers; in smaller cities or less visible locations, expect lower initial sales.
Gross Margin	Many cafe/tea shop franchises target gross margins ~60% on beverages & snacks.	Expect some wastage, cost of ingredients, packaging; margin after those might drop. Tea tends to have decent margins; snacks lower.
Net Margin / Profit	Public listings often less precise; some mention 15-25% after all costs depending on format.	Realistic net margin may be lower initially. Rent, staff, utilities, royalty/rent minimum may compress profits for first few months.
Payback Period	Many sources list payback in 12-24 months when things are good.	If you choose a good location, control costs, use delivery apps well, payback closer to 1 year; otherwise might stretch to 2 or more years.

Eligibility Criteria — What Tealogy Likely Requires

From what is publicly stated and implied:

• Minimum area requirement: ~ 150 sq.ft minimum for pocket café / kiosk; ~300 sq.ft or higher for standard café; premium formats 1,000+ sq.ft.
• Capital availability: Enough to cover the brand/franchise fee (~₹5,50,000 or similar), plus capex (furniture, equipment), staff wages, working capital for initial months.
• Experience / business background: Probably helpful but not always mandatory. You need capacity to run a food / beverages outlet, manage staff, maintain hygiene, manage supply.
• Regulatory licences: Food safety licence (FSSAI), health permits, business/trade licence, GST registration etc.
• Location: High foot-traffic areas: malls, markets, near educational or commercial hubs, metro stations etc. Visibility matters.
• Commitment to brand standards / support: Uniformity in menu, customer service, interiors/ambience, training, SOPs. Brand may provide training, supply chain support etc.

Steps to Apply / Process

Here are suggested steps, combining what Tealogy’s site says with standard process in franchise businesses.

1. Preliminary Research
   Visit existing Tealogy outlets (near your city or area). Taste, service, pricing, ambience. Check customer footfall. Estimate rent in similar locations.
2. Go to Official Tealogy Franchise Page
   • Use their “Franchise / Partner With Us” page.
   • Or “Apply Now” sections on their site/franchise portals.
3. Prepare Your Proposal / Business Plan
   Include: city, proposed location area (sq.ft), expected rental cost, capital you have available, projected monthly expense & income, experience.
4. Apply / Fill Franchise Enquiry Form
   On their official site. Tealogy has forms for “Apply Now” on franchise.
5. Brand Review & Site Evaluation
   Tealogy’s team may visit the proposed site, verify catchment, footfall, location visibility, demographics.
6. Term Sheet & Agreement Negotiation
   Clarify: brand fee, royalty / commission (if any), expected minimum sales (if required), supply & inventory terms, training, support, duration of contract, costs included vs those you must bear.
7. Fit-out & Setup
   Build interior / seating (if applicable), furnish, install equipment (tea machines, grinders, refrigeration), signage, POS/billing systems.
8. Staffing & Training
   Hire required staff; brand may provide training in operations, hygiene, customer interaction, menu handling etc.
9. Soft Launch & Marketing
   Initial launch with promotional offers; local marketing; maybe collaborate with delivery apps.
10. Ongoing Operations & Monitoring
    Keep track of sales vs expenses; ensure quality; manage inventory carefully; maintain brand standards; review financials; plan to renew or scale.

Official Contact Information

To get accurate, up-to-date details, reach Tealogy through official listed contacts:

• General / Franchise Email: franchise@tealogy.in
• Alternate Business Email: business@tealogy.in
• Phone Contacts: +91-6269120500 / +91-6269116000 (Indore head office)
• Head Office Address: 503-A/B, 5th Floor Princess Business Sky Park, Block 23, 24, SCH No. 54, PU-3 Commercial, Opposite C21, AB Road, Indore, Madhya Pradesh 452001.

When you write, best to say: you are interested in Tealogy franchise, share your city, available capital, proposed shop area, and request the franchise brochure / terms for your format of interest (Pocket Café, Standard, Neo etc.).

Things to Verify / Risks & Red Flags

• Clarity on Royalty / Fees: some sources say fixed monthly fee; some say percentage of sales. Make sure what applies to your format.
• Hidden Costs: sometimes equipment, staff uniforms, furnishing may need premium choices; rental deposit may be large; interior finish quality can increase cost much beyond base estimates.
• Sales Projections: whether the quoted sales in directories are realistic for your city. Do groundwork: footfall, competition, pricing sensitivity.
• Operational support: check how much support the brand gives (supply chain, raw materials, logistics).
• Agreement duration & exit/renewal terms: ensure you understand the contract.

Summary & Final Thoughts

Tealogy offers a promising franchise opportunity in the Indian tea café space, particularly for entrepreneurs who want a recognized brand, decent support, and a format with manageable investment. Key strengths include:

• Multiple formats (kiosk / pocket café / full café).
• A brand that emphasizes hygienic standards, eco-friendly “kulhad” tea style, and relatively pocket-friendly pricing.
• Training, supply chain, marketing support are part of the deal.

On the flip side, success depends heavily on location, ability to control costs (rent, staff, utilities), your management skill, and how well you can get customers (delivery / foot traffic / branding).

If you are considering signing up, ensure you get the latest, official franchise brochure from Tealogy via the contact info above, making sure the figures apply to your city & format. Run a detailed profit & loss projection (best case & conservative case), including all costs and realistic sales.