Jogeshwari Misal Franchise Cost in India: Model, ROI, Eligibility Criteria & Steps to Apply

Jogeshwari Misal is a fast growing food & beverage (F&B) brand based in Maharashtra (Pune region) known for authentic Maharashtrian misal pav and related snacks like bhel, farsan, etc. Founded by Sachin Hargude, it has expanded to over 150 outlets (or more, depending on source) within Maharashtra, with aspirations to go pan-India.

The brand emphasises regional taste, consistency, and relatively simple menu, which helps with operations, supply chain & standardization. This makes it a promising choice for franchisees who wish to invest in regional cuisine with a brand identity.

Franchise Model & What You Get

Here’s how the Jogeshwari Misal franchise model is structured, based on public disclosures:

• Outlet format: Casual dining / quick-service restaurant (QSR) format. You need space for seating + kitchen + back-of-house. The model is not food-truck or kiosk only; you require a full outlet with adequate space.
• Menu standardization: Menu is fairly fixed. Customization in menu is not allowed. They maintain signature items.
• Training & support: Training for franchise partners / staff is provided, typically for 1-3 months at the main branch (Kesnand, Wagholi, Pune) or head-office. Also marketing, design layout, vendor tie-ups, support in operations is given.
• Franchise agreement term: The standard term is minimum 5 years. There is possibility of renewal (if performance and conditions are met).

Costs: Investment & Fees

Here are the cost figures as publicly reported for a Jogeshwari Misal franchise (accurate as per latest available data, though they could vary by city or specific site):

Cost Component	Amount / Range	What it Covers / Notes
Franchise / Brand Fee	₹3,00,000 + GST	Paid one-time to obtain the rights to open a Jogeshwari Misal outlet.
Space / Outlet Area Requirement	Minimum ~700 sq. ft. (sometimes 700-1000 sq.ft.)	Required area depends on location, seating capacity, whether high street or mall etc. Higher traffic or highway locations may require more space.
Total Setup / Outlet Investment	₹10,00,000 – ₹20,00,000 (i.e. 10-20 lakhs)	This includes the franchise fee, interior fit-out, kitchen equipment, furniture, initial inventory, working capital etc. The low vs high side depends on city, rent, design, and scale.
Royalty / Ongoing Fees	Often reported as ~ 10% of gross sales in some sources	Though not all public sources confirm this; it appears in some franchising portals.
Marketing / other charges	Some fixed marketing contribution, local advertising etc. Specific numbers often not published.	Must ask the franchisor for the latest details.

ROI, Payback & Profitability Expectations

What can you as a franchisee expect in terms of returns, profitability, and how quickly you recoup investment? Here’s what’s known, along with caveats:

• Profit margin range: Some sources suggest 40-60% profit margin on revenue, though margins in F&B depend heavily on location, cost control, and input costs of raw materials, staffing etc.
• Monthly profit expectation: Depends on footfall, location; some listings talk of ₹2-3 lakhs/month profit for well-placed outlets. But this would be for busy locations in major cities. Lower in smaller towns.
• Payback / Break-even period: Generally estimated as 12-24 months under favourable conditions (good location, good rent terms, steady demand).
• ROI factors: Influenced by rent, raw material costs (lentils, farsan, spices, etc.), labour, operating hours, competition, supply chain efficiency, marketing & visibility.

Eligibility & What Franchisees Should Have

To qualify for a Jogeshwari Misal franchise, the franchisor (per public sources and typical franchise norms) expects you to have certain capabilities and meet eligibility criteria:

1. Capital / Financial readiness
   You should have enough capital not only for the upfront investment (10-20 lakhs) but also for working capital to sustain operations until you reach reasonable volumes. Also, ability to manage recurring costs (rent, utilities, salaries).
2. Adequate space / location control
   Must secure a location that meets the required area (700+ sq.ft.), ideally in a high-footfall area (commercial street, shopping complex, near offices or colleges, highway/rest stop if relevant). Leasing should be on reasonable terms.
3. Operational experience / willingness to learn
   Having some experience in food service, hospitality or retail helps a lot. Even if you don’t, franchisor provides training, but you must be ready to follow brand operational standards strictly.
4. Commitment to brand SOPs and consistency
   Maintaining quality, hygiene, consistency of taste, ambience etc is critical—franchisor likely will require adherence to standard operating procedures (SOPs) and periodic checks / audits.
5. Legal & regulatory compliance
   Necessary licenses (food license e.g. FSSAI), shop/trade or restaurant registration, safety/fire licenses, GST registration etc.
6. Other soft skills
   Strong work ethic, willingness to manage staff, customer service orientation, local marketing/advertising understanding, ability to manage finances.

Steps to Apply for a Jogeshwari Misal Franchise

Here is a practical, step-by-step process you might follow:

1. Preliminary research & self assessment
   • Visit existing Jogeshwari Misal outlets to understand traffic, customer preferences, pricing, service.
   • Study rent rates, locations in your target city and footfall.
   • Estimate your own capital capacity and financial risk tolerance.
2. Gather brand info / request franchise kit
   • Contact the company via official email / phone to request the franchise brochure or information pack. This should include current franchise fee, outlet investment estimates specific to your proposed city, royalty/marketing fees, sample profit & loss statements, the franchise agreement draft etc.
3. Select and propose location(s)
   • Identify potential sites matching area/size requirement (700+ sq.ft.), good visibility, parking, access.
   • Submit those to Jogeshwari Misal’s site evaluation team (they will likely conduct site survey).
4. Business plan & financial projection
   • Prepare financial model: revenue projections (based on estimated customer footfall), cost of goods sold, labour, rent, utilities, marketing.
   • Estimate break-even month, cash flow requirement, and risk scenarios (low footfall, delays in start etc.).
5. Agreement negotiation & signing
   • Review the franchise agreement carefully (legal help recommended). Key terms: duration, territory exclusivity (if any), renewal, termination, ongoing fees, support promised, penalty clauses.
   • Clarify responsibilities: who supplies what (raw materials, packaging, furniture etc.), who bears which costs.
6. Setup & training
   • Once agreement is signed and site approved, start store fit-out (interiors, kitchen, seating).
   • Hire staff, train them in service standards, hygiene, recipe, customer handling etc. The brand usually provides training.
7. Soft opening & launch
   • Conduct a soft launch to test operations, address teething issues.
   • Local marketing / promotions to drive footfall.
8. Ongoing operations & review
   • Monitor weekly/monthly sales, expenses, and margins.
   • Maintain brand standards, periodic audits if required.
   • Marketing & customer feedback to maintain growth.

Risks, Challenges & What to Watch Out For

No franchise opportunity is without risks. Here are key areas to scrutinize:

• Cost overruns & location penalties: Rent, utilities, interiors often cost more than estimated—especially in metro or premium locations.
• Supply chain & quality control: Misal pav’s basic ingredients (lentils, farsan, spices) must be consistent; spoilage, procurement issues can hurt margins and brand reputation.
• Footfall dependency: If location is weak in foot traffic, revenue will suffer. Restaurants in non-prime areas have a tougher time.
• Competition & price sensitivity: There are many local misal shops; customers expect value, hygiene, taste. Price wars / promotions may squeeze margins.
• Operational inefficiencies: Staffing issues, wastage, overstaffing, non-standard practices can eat into profits.
• Contract clauses: Sometimes franchise agreements have clauses that favor franchisor heavily—ensure you review all terms about renewals, exclusivity, advertising obligations, etc.

Official Contact & How to Get Genuine Info

To directly contact Jogeshwari Misal for up-to-date and authentic franchise information, here are the details found in their own listings:

• Email: info@jogeshwarimisal.com
• Phone Numbers: +91 8668997161 / +91 9405854060
• Address: Jogeshwari Misal, Kesnand, Maharashtra 412207.

You can use that email/phone to request their franchise kit, updated costs for your city (which may differ), sample P&L, franchising agreement, support details etc.

Example Figures & Case Estimate

Putting together all the data, here’s a sample case assuming you open a Jogeshwari Misal outlet in a Tier-1 city (e.g. Pune / Mumbai / Bangalore). These are illustrative, not guaranteed.

Item	Estimate
Franchise Fee + GST	₹3,00,000 + GST (~₹3.5 lakhs incl. GST)
Lease & Rent for 700-800 sq.ft space for 1st year	Depends heavily on city; say ₹1,20,000-₹3,00,000/month in prime or near-prime → could be ₹15-36 lakhs/year (but initial capex usually excludes full first year’s rent)
Fit-out, furniture, décor, kitchen equipment etc	₹5-8 lakhs (lower side) or more depending on interior quality
Initial inventory, raw materials, POS & supplies	₹1-2 lakhs
Staffing & training costs (before full business stabilizes)	₹1-2 lakhs plus ongoing wages
Marketing / launch expenses	₹50,000-₹1,00,000 or more depending on promotions, signage, local ads

So your total initial outlay might land closer to the upper side of ₹10-20 lakhs (as advertised), with significant recurring costs (rent, wages, utilities). Profit margin of 40-60% is possible after business reaches steady sales.

Final Expert View & Recommendation

Jogeshwari Misal offers a fairly well-established and growing franchise opportunity in Indian regional F&B market. The price point (10-20 lakh investment) is moderate for food franchises, especially given brand traction in Maharashtra. With good location, strong adherence to quality and operations, it can be a profitable venture with payback in 1-2 years.

However, success will depend largely on:

• selecting the right location (footfall / visibility / accessibility)
• managing costs (rent, ingredients, staff) tightly
• ensuring consistency in taste & service (customer satisfaction crucial)
• diligent review of the franchise agreement to ensure you are not bound to onerous fees or obligations