Pizza Galleria Franchise Cost in India: Model, ROI, Eligibility Criteria & Steps to Apply

• Founded in 2015, Pizza Galleria has expanded to over 60–80 outlets across North India, especially Haryana, Punjab, Delhi NCR, and expanding pan‑India with a goal of 500 stores by 2030.
• Positioned as a 100% vegetarian, made‑in‑India pizza chain, it’s known for fresh dough, unique regional flavors, and moderate pricing—gaining identity among youth and student-centric locations.
• Featured on Shark Tank India S3, boosting brand awareness and attracting entrepreneurial interest.

💰 Investment & Financial Overview

📊 Pizza Galleria Franchise Cost Summary

Component	Takeaway Model (₹ lakh)	Dine‑in Model (₹ lakh)
Franchise Fee (+GST)	5.00	5.00
Kitchen Equipment	9.00	18.5
Interior & Furniture	1.0	5.0
Licensing & Approvals	~1.0	~1.0
Other Setup Costs	1.1	1.1
Estimated Setup Total	₹17–18 lakh	₹30–35 lakh
Initial Stock Fund (est.)	+₹5–10 lakh	+₹5–10 lakh
Royalty	3% monthly after break‑even	3% monthly after break‑even
ROI Period	~10–12 months	~12–24 months
Net Margin per month	~22–30%	~22–30%

• Takeaway outlets require 200–400 sq.ft, whereas dine‑in demands 600–2,000 sq.ft with 20+ covers.
• Franchise fee is ₹5 lakh + GST; kitchen equipment and interior vary widely depending on scale.
• Brand supplies raw materials centrally, ensuring quality; independent sourcing is restricted.
• Setup timeline: ~45 days from agreement signing to launch.

🏗 Franchise Model & Brand Support

• Model: FOFO (Franchise Owned, Franchise Operated) with a 7-year contract (renewable).
• Brand supports location scouting, interior vendors, POS systems, recipe control, and training.
• Staff training: via brand HQ and onsite new outlet team till certification; refresher sessions as needed.
• Marketing: National promotions handled by HQ; franchisee manages local ads, aggregators, flyers, neighborhood outreach with brand support.

📈 Financial Projections & Profitability

Example: Dine-In Outlet Monthly P&L (₹3.6 L sales)

• Revenue: ₹3,60,000
• COGS (~35%): –₹1,26,000
• Rent: –₹60,000
• Utilities: –₹12,000
• Staff Salary: –₹60,000
• Aggregator Commission: –₹8,000
• Misc. Expenses: –₹14,000
• Net Profit: ~₹80,000 → ~22% margin.
• With strong marketing, revenues may hit ₹5 lakh monthly → profit ~₹1.5 lakh (30% margin). Predictable ROI in 10–24 months—depending on scale and location.
• Average per-outlet franchise revenues reported at ₹1.5 lakh/month; net chain margin ~15%.
• Overall company projected annual revenue ~₹16.5 crore with ~₹2.5 crore profit in FY23–24; margins across the chain in the 15% zone.

✅ Eligibility & Ideal Candidate Profile

• Space: 200–400 sq.ft for takeaway; 600–2,000 sq.ft for dine‑in with seating for 20+ covers.
• Investment: Must have capital for ₹18–35 lakh depending on the model; plus ₹5–10 lakh for initial stock and working capital.
• Documents: PAN, Aadhaar, GST, trade license, FSSAI, bank statements; brand helps with staff sourcing and interviews.
• Staff: 5–7 employees for takeaway, 7–10 for dine-in, plus delivery and support roles as needed.
• No prior F&B experience needed but operational discipline and managerial oversight are critical.

📝 Steps to Apply

1. Contact Pizza Galleria: Fill the franchise form on their official website or call the listed agent number.
2. Pre‑qualification call: Provide location, investment readiness, and opening timeline intent (within 30–60 days).
3. Site evaluation: Brand reviews your proposed location and rental estimates.
4. Term sheet & agreement: Pay ₹5 lakh fee + GST to receive a term sheet; sign a 7-year license agreement.
5. Outlet Build‑out: Use brand-approved vendors or your own validated team; complete setup within ~45 days.
6. Onsite Training: Brand provides chef, operations staff training until outlet fully operational.
7. Grand Opening: Coordinated launch with local promotions and aggregators.
8. Ongoing Support: Managed supply chain, audits, digital promotions, and KPI tracking.

⚖️ Pros & Cons of Pizza Galleria Franchise

✅ Advantages

• Low-cost entry among pizza brands (₹17–35 lakh) vs major global players.
• Strong vegetarian brand identity—especially resonant in Northern India.
• Central supply logistics and consistent recipes.
• Royalty fee modest (3%), allowing broader margins.
• Boost from Shark Tank exposure and social media traction.

❌ Considerations

• Quality control and taste inconsistency: Reddit feedback suggests some local stores deliver sub‑par pizza taste despite good branding.
• Staffing and rental pressure: Food outlets have tight margins; high rent or staff churn can quickly eat profits.
• Royalty after breakeven and mandated brand offers can reduce flexibility in early months.
• Competition from established pizza chains (Domino’s, Pizza Hut), and cloud kitchens targeting price-sensitive segments.

💡 Expert Tips Before Investing

• Visit existing outlets in comparable cities like Gohana and Sonipat—study footfall, service standards, and delivery efficiency.
• Talk to current franchisees to verify real-world profit vs projections and support levels.
• Negotiate rent escalation clauses well—rent often forms 20–30% of running costs.
• Plan for buffer capital to cover 3–6 months of operating expenses beyond setup.
• Diversify with delivery and dine‑in promo tactics, especially local student or corporate tie-ups.

🧾 Quick Reference Summary

• Investment: ₹17–18 lakh (takeaway) to ₹30–35 lakh (dine‑in), plus ₹5–10 lakh working capital.
• Area Required: ~200–400 sq.ft (takeaway), ~600–2,000 sq.ft (dine‑in).
• Franchise Fee: ₹5 lakh + GST.
• Royalty: 3% post break-even.
• Net Margin: ~22–30%.
• Payback Period: ~10–24 months.
• Staff Strength: 5–10 employees.
• Agreement Term: 7 years, renewable.

🎯 Final Take

A Pizza Galleria franchise offers a compelling entry in India’s burgeoning fast‑food market with a relatively low capital requirement, distinct vegetarian identity, and structured brand support through operations and marketing. With realistic sales and location strategy, ROI of ~20–30% is possible year-on-year.

However, it’s a high‑energy, location‑dependent business requiring attention to staffing, quality, and local marketing. Thorough due diligence—including store visits, speaking with franchisees, and understanding rentals—is key to long‑term success.