Bajaj Finserv, a prominent financial services conglomerate in India, operates through a diversified business model encompassing lending, insurance, asset management, and more. This multifaceted approach has enabled the company to establish a significant presence in the financial sector.
Lending and Financial Services

A substantial portion of Bajaj Finserv’s revenue is derived from its lending operations, primarily through its subsidiary, Bajaj Finance Limited. This non-banking financial company (NBFC) offers a wide array of loan products, including:
- Personal Loans: Unsecured loans catering to individual financial needs.
- Home Loans: Financing solutions for purchasing or constructing residential properties.
- Business Loans: Capital support for small and medium-sized enterprises (SMEs).
- Consumer Durable Loans: Financing for purchasing electronics and household appliances.
As of the fiscal year ending March 31, 2024, Bajaj Finance reported an Assets Under Management (AUM) of ₹3,98,043 crore, reflecting a 28% year-over-year growth in its lending portfolio.
Insurance Services
Bajaj Finserv has a significant presence in the insurance sector through its joint ventures with Allianz SE:
- Bajaj Allianz Life Insurance: Offers a range of life insurance products, including term plans, endowment policies, and unit-linked insurance plans (ULIPs).
- Bajaj Allianz General Insurance: Provides various general insurance products such as health, motor, and property insurance.
In the third quarter of FY2024-25, the insurance segment contributed significantly to the company’s revenue, with total income reaching ₹14,101 crore.
Asset Management
Expanding its financial services portfolio, Bajaj Finserv has ventured into asset management:
- Bajaj Finserv Asset Management Company: Launched mutual fund operations under Bajaj Finserv Mutual Fund, offering a diverse range of investment products across equity, debt, and hybrid asset classes.
As of September 30, 2024, the company reported average assets under management (AAUM) positioning it among the top 30 mutual fund houses in India.
Housing Finance
Through its subsidiary, Bajaj Housing Finance Limited, the company offers:
- Home Loans: Financing for purchasing or constructing homes.
- Loan Against Property: Loans secured against residential or commercial properties.
In 2024, Bajaj Housing Finance launched a significant Initial Public Offering (IPO), raising $782 million, underscoring its growth trajectory in the housing finance sector.
Digital Platforms and Health Tech
Bajaj Finserv has diversified into digital financial services and health technology:
- Bajaj Finserv Direct (Bajaj Markets): An online marketplace offering a range of financial products, including loans, insurance, and investment options.
- Bajaj Finserv Health: Provides health tech solutions, including telemedicine services, digital health records, and wellness programs.
In early 2024, Bajaj Finserv Health expanded its services by acquiring Vidal Healthcare Services, aiming to enhance its outpatient delivery network across India.
Financial Performance
In the third quarter of FY2024-25, Bajaj Finserv reported:
- Revenue: ₹32,042 crore, a 10% increase from ₹29,038 crore in the same period of the previous year.
- Net Profit: ₹2,231 crore, a 3% rise from ₹2,158 crore year-over-year.
The company’s diversified revenue streams have contributed to its robust financial performance.
Conclusion
Bajaj Finserv’s diversified business model, encompassing lending, insurance, asset management, housing finance, and digital platforms, has established it as a formidable entity in India’s financial services sector. Its strategic expansion into various financial domains and consistent financial performance underscore its position as a key player in the industry.

Shashi Kant is the Founder and Editor of BusinessScroller.com, a leading platform for business insights, finance trends, and industry analysis. With a passion for journalism and expertise in business reporting, he curates well-researched content on market strategies, startups, and corporate success stories. His vision is to provide valuable information that empowers entrepreneurs and professionals. Under his leadership, BusinessScroller.com has grown into a trusted source for in-depth articles, customer care guides, and financial expertise.