Blue Tokai Franchise Cost in India: Model, ROI, Eligibility Criteria & Steps to Apply

India’s coffee culture has been evolving rapidly, and specialty coffee brands are driving this transformation. One name that stands out in the premium coffee space is Blue Tokai Coffee Roasters. Established in 2013 by Matt Chitharanjan and Namrata Asthana, Blue Tokai has become synonymous with freshly roasted coffee, farm-to-cup transparency, and café experiences tailored to young urban India.

With over 80 outlets across major cities such as Delhi NCR, Mumbai, Bangalore, and Pune, Blue Tokai has built a loyal customer base of coffee enthusiasts. For aspiring entrepreneurs, a Blue Tokai franchise offers an opportunity to invest in India’s booming coffee market, which is growing at double-digit rates every year.

In this guide, we’ll explore the Blue Tokai franchise cost in India, business models, ROI, eligibility criteria, and steps to apply.

Why Invest in a Blue Tokai Franchise?

Before diving into the numbers, here’s why Blue Tokai is a lucrative opportunity:

• Premium Brand Recognition: Known as India’s leading specialty coffee brand with a strong reputation.
• Rising Coffee Culture: Young Indians increasingly prefer cafés as hangout and work spaces, making coffee chains highly profitable.
• Farm-to-Cup Transparency: Blue Tokai sources directly from Indian coffee estates, appealing to conscious consumers.
• Multiple Business Models: Ranges from small kiosks to full-fledged cafés, giving investors flexibility.
• Omnichannel Presence: Apart from cafés, the brand sells through retail packs, subscriptions, and e-commerce, ensuring multiple revenue streams.

Blue Tokai Franchise Models in India

Blue Tokai offers different formats depending on investment size and location potential.

1. Blue Tokai Café (Full-Service Outlet)

• Area Required: 1,200 – 1,800 sq. ft.
• Seating Capacity: 40–70 seats
• Focus: Dine-in, takeaway, and delivery
• Target Locations: Malls, high streets, IT parks, premium residential areas

2. Blue Tokai Coffee Kiosk / Express Model

• Area Required: 200 – 500 sq. ft.
• Seating Capacity: Minimal or none
• Focus: Quick-service coffee for high-footfall areas
• Target Locations: Airports, metro stations, office complexes, food courts

3. Blue Tokai Roastery Café (Flagship Model)

• Area Required: 2,000+ sq. ft.
• Seating Capacity: 80–120 seats
• Focus: Café + in-house roasting unit + retail packs
• Target Locations: Metro cities with large premium customer base

Blue Tokai Franchise Cost in India

The investment varies depending on the model chosen.

1. Café Model

• Franchise Fee: ₹12–15 lakh
• Setup Cost: ₹35–45 lakh (furniture, interiors, kitchen, coffee equipment)
• Working Capital: ₹5–7 lakh
• Total Investment: ₹55–65 lakh

2. Kiosk / Express Model

• Franchise Fee: ₹8–10 lakh
• Setup Cost: ₹15–20 lakh
• Working Capital: ₹3–5 lakh
• Total Investment: ₹28–35 lakh

3. Roastery Café Model

• Franchise Fee: ₹20 lakh
• Setup Cost: ₹60–80 lakh
• Working Capital: ₹10–15 lakh
• Total Investment: ₹90 lakh – ₹1.2 crore

Royalty Fee: 6–8% of monthly sales (standard across models)

Return on Investment (ROI)

Blue Tokai’s growing popularity and premium pricing ensure healthy returns for franchise owners.

• Average Monthly Revenue:
  • Kiosk: ₹8–12 lakh
  • Café: ₹18–25 lakh
  • Roastery Café: ₹30–40 lakh
• Profit Margin: 15–20% after operational expenses and royalty
• Breakeven Period: 18–24 months depending on location and footfall

This makes Blue Tokai one of the most attractive coffee franchise opportunities in India, especially compared to competitors like Starbucks, Costa, or Café Coffee Day, where the investment is much higher.

Eligibility Criteria for Blue Tokai Franchise

To qualify as a Blue Tokai franchise partner, you must meet certain criteria:

1. Financial Strength
   • Minimum investment capacity of ₹30 lakh (kiosk) to ₹1.2 crore (roastery café).
2. Property Requirements
   • Prime locations in malls, high streets, IT hubs, or airports.
   • Area requirement as per model (200–2,000 sq. ft.).
3. Business Background
   • Prior F&B experience preferred, but not mandatory.
   • Strong passion for hospitality and customer service.
4. Operational Commitment
   • Willingness to manage day-to-day operations or hire trained staff.

Steps to Apply for Blue Tokai Franchise in India

Here’s the step-by-step process to get started:

Step 1: Visit the Official Website

Go to Blue Tokai Coffee and navigate to the Franchise/Partnership section.

Step 2: Submit Application Form

Fill out details like your name, contact, investment budget, preferred city, and property details.

Step 3: Initial Screening

The franchise team will evaluate your application, financials, and property suitability.

Step 4: Franchise Discussion

Detailed discussions about the business model, investment, and ROI expectations will take place.

Step 5: Agreement Signing

Once both parties agree, you will sign the Franchise Agreement.

Step 6: Café Setup & Training

Blue Tokai provides assistance in outlet design, equipment purchase, raw material supply, and staff training.

Step 7: Launch & Marketing Support

The brand helps with grand launch campaigns, digital promotions, and aggregator onboarding (Swiggy, Zomato).

Support Provided by Blue Tokai

Franchise partners benefit from extensive support to ensure smooth operations:

• Training Programs: For baristas, kitchen staff, and managers.
• Supply Chain Management: Direct sourcing from coffee estates ensures consistent quality.
• Marketing Support: Pan-India campaigns, influencer marketing, and café-specific promotions.
• Technology Support: POS system, CRM integration, and online order management.
• Menu Innovation: Seasonal menus, new product launches, and merchandise (coffee beans, brewing kits).

Conclusion

The Indian coffee market is witnessing an exciting boom, and Blue Tokai Coffee Roasters has positioned itself as a premium specialty coffee brand. With multiple franchise models (kiosk, café, and roastery café), flexible investment ranges, and strong brand recognition, Blue Tokai is a high-potential business opportunity for entrepreneurs in the F&B industry.

If you have the right location and investment capacity, opening a Blue Tokai franchise can be a profitable and sustainable venture with long-term growth prospects.