Go Colors Franchise Cost in India: Model, ROI, Eligibility Criteria & Steps to Apply

If you’re exploring franchise opportunities in apparel retail, Go Colors — a popular Indian brand focused on women’s bottom-wear (leggings, palazzos, jeggings, pants) — is often on the shortlist for investors looking for an established organized-retail player. Below I break down the franchise models, estimated investment, realistic ROI expectations, eligibility requirements, step-by-step application process, and important due-diligence points. I’ve used official Go Colors pages and independent franchise listings to compile the numbers — however, note that publicly available figures vary, so always confirm everything with the company and the franchise agreement before committing.

Quick Snapshot

• Estimated total investment: ₹20.5 lakh – ₹40.5 lakh (store fit-out, inventory & working capital) — smaller and larger setups vary.
• Franchise / entry fee: commonly listed as ₹50,000 on several listings; other portals show higher one-time fees in some models — clarify with franchisor.
• Store area typically required: ~150 – 500 sq.ft. (some sources list 300–500 sq.ft. for exclusive brand outlets).
• Royalty / commission split: many listings show the franchisee retains 91–96% of sales with a small commission to the franchisor (4–9%), but models differ by contract.
• Contact to apply / enquire: businessenquiries@gocolors.com (franchise & trade) and customercare@gocolors.com (general queries / grievance). Use the brand’s official franchise enquiry form too.

About the Brand & Franchise Model

Go Colors (Go Fashion (India) Limited) positions itself as a specialist in affordable, colourful bottom-wear for women — mass-market essentials sold through company stores, exclusive brand outlets (EBOs), and online. They expand via Exclusive Brand Outlets (franchise EBOs) and authorised dealers/retail partners. Franchise owners operate brick-and-mortar stores under the Go Colors brand while following the company’s merchandising, merchandising, pricing and store-design norms. The company also runs a dedicated franchise enquiry portal and a “Get in Touch” page for business enquiries.

Investment — realistic breakdown

Different franchise portals list slightly different figures (because of format, city and outlet size). Here’s a consolidated, realistic picture:

• Franchise/brand fee: listed at ₹50,000 on several official listing pages and portals. Verify whether this is refundable or part of a security deposit.
• Store setup & interiors: ₹20 lakh – ₹40 lakh (depending on store size, mall vs. high-street, furniture, trial stock). Some sources aggregate this as the “store investment” and show the total investment range as ₹20.5–40.5 lakh.
• Alternate listings: A few franchise marketplaces list larger franchise fees (₹5–7 lakh) and a higher total investment (₹30–35 lakh) for EBO formats; this difference can reflect variations in format (flagship vs. small kiosk) and region. Always request a written cost breakup from the brand.

Bottom line: budget for at least ₹20–25 lakh to set up a small/medium Go Colors EBO in a non-premium location; metros and high-rent malls may push the capex to ₹35–40 lakh+.

ROI and payback expectations

Franchise portals commonly state a breakeven time of ~12 months and ROI within 12–24 months, assuming favourable location and disciplined operations. These are estimates — real performance depends heavily on:

• Location footfall and rental cost
• Local competition and pricing pressure
• Inventory turns and discounting rates
• Seasonal sales spikes and stock management

Ask the franchisor for sample P&Ls for 6–12 months of an existing outlet in a similar city/format. That’s the most reliable way to validate ROI claims.

Eligibility & what Go Colors typically looks for

While the brand’s specific selection criteria are shared during the franchise evaluation, typical franchisee expectations include:

1. Sufficient capital to cover the setup and 6–12 months of working capital.
2. Site control or the ability to source retail locations — malls, high streets, and commercial complexes are preferred. The brand will usually approve the site.
3. Retail / management experience is preferred but not mandatory; willingness to follow brand SOPs is critical.
4. Commitment to brand standards — merchandising, pricing, visual merchandising and quality control.
5. Legal & regulatory compliance — shop/trade licence, GST registration, fire & safety clearance (if required), employment compliance.

Steps to apply — practical checklist

1. Initial contact: Email businessenquiries@gocolors.com or use the official franchise enquiry form on the Go Colors site to request the franchise brochure and application form.
2. Receive franchise kit: Ask for the detailed franchise disclosure — fee breakdown, sample agreement, territory/exclusivity terms, royalty/commission structure, and sample P&Ls.
3. Site short-listing & evaluation: Identify 2–3 candidate sites (with area, rent, and footfall data) and submit for brand approval. The franchisor typically does a site survey.
4. Business plan & finance: Prepare projected sales/expense model and secure financing (bank loan / NBFC / own funds) if required.
5. Sign agreement & payments: Review the franchise agreement with a lawyer, confirm the bank beneficiary details and make payments only to the official entity.
6. Store fit-out, recruitment & training: Follow the brand’s store layout, source initial stock (franchisor may supply or mandate approved vendors), recruit staff and complete franchisor training.
7. Launch & monitor: Soft-open under franchisor supervision; track weekly sales, inventory and margins aggressively.

Risks & due diligence — must-ask questions

• Ask for anonymized P&Ls of existing outlets in comparable cities.
• Confirm all recurring fees (royalty, marketing fund, inventory markups). Some portals show very low royalties — verify in contract.
• Verify territory protection and renewal terms.
• Understand return / buyback policies for unsold seasonal inventory.

Official contact & next step

• Franchise & trade enquiries: businessenquiries@gocolors.com.
• Customer / general enquiries: customercare@gocolors.com or call 1800-123-9953 / WhatsApp 7305959422.
• Franchise enquiry form (official): available on the Go Colors website. Use it to submit site details and request the franchise brochure.

Final Recommendation

Go Colors is an established brand in the bottom-wear category with widespread retail presence — that gives franchisees advantages in brand recall and supply chain. However, the investment is material (₹20L–₹40L range) and returns vary by location and operational skill. Don’t base your decision on portal summaries — insist on the franchisor’s detailed franchise disclosure, sample P&Ls, and a lawyer’s review of the franchise agreement before paying any fee.