Lenskart Franchise Cost in India: Model, ROI, Eligibility & Apply Guide

Established in 2010 by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi, Lenskart has redefined eyewear retail in India with a strong omnichannel presence. With over 2,000+ stores across 120+ cities, it combines advanced tech (like virtual try-ons and home eye-testing) with robust brand equity.

If you’re considering a franchise in the booming eyewear market, here’s a comprehensive breakdown of what an investment entails.

💰 Investment Overview

A Lenskart franchise involves both capital expenditure (Capex) and operational expenditure (Opex). Below is a detailed breakdown based on credible estimates:

Component	Estimated Cost (INR)
Franchise Fee & Software License	₹2.36 Lakh
Interior & Décor	₹10–15 Lakh
Branding & Signage	₹2.7 Lakh
IT & Display Equipment	₹2.5–5 Lakh
Eyewear & Ophthalmic Equipment	₹5 Lakh
Initial Inventory	₹5–12 Lakh
Marketing & Launch	₹2 Lakh
Working Capital (Opex)	₹2–3 Lakh/month → ₹24–36 Lakh/year

Total Investment Range:

• Capex (one-time): ₹21–30 Lakh
• Opex (first year): ~₹18.7 L + working capital buffer
• Combined: ₹35–50 Lakh

🔄 Franchise Model & Fees

Lenskart operates on a FOFO (franchise-owned, franchise-operated) model:

• Franchise Fee + License: ~₹2.36 Lakh.
• Ongoing Royalty: 5–10% of gross monthly sales.
• Marketing Contribution: Typically part of royalty; some local ad spend may be extra.
• Space Requirement: 300–500 sq ft in high-traffic zones.

Lenskart also partners with landlords for passive rental-based store setups, offering brand equity without full operations .

📈 Expected Earnings & ROI

Lenskart offers attractive returns with robust margins and steady growth:

• Average Monthly Sales: ₹6–12 Lakh (₹5–7 Lakh in Tier-2, ₹8–12 Lakh in metros).
• Commission / Retail Margin: 25–30% on eyewear; ~13% on contact lenses .
• Gross Margin: ~30–40% .
• Net Profit: ₹2–4 Lakh/month in strong locations .
• ROI Timeline: Payback in 18–36 months, typically within 2–3 years .
• Annualized ROI: ~33% .

✅ Eligibility & Requirements

Potential franchisees should meet the following criteria:

• Capital Readiness: ₹35–50 Lakh including Capex and Opex buffer.
• Store Space: 300–500 sq ft (prime frontage preferred).
• Staffing: Minimum 3–5 personnel, including optometrist-certified staff.
• Business Aptitude: Focus on customer service, learning ability, and local market insight .
• Licenses & Documents: PAN, Aadhar, GST, business registration, rental agreement, FSSAI (if applicable), fire compliance .
• Dedication: Active involvement in running and maintaining store standards.

🛠️ Support & Onboarding

Lenskart offers end-to-end franchise support:

• Site Selection & Design: Expert layout, interiors, furniture, mannequins, signages.
• IT & Tech Systems: POS, ERP, virtual try-on, online integration.
• Training: Eye testing, sales process, inventory management, customer service.
• Inventory & Supply: Central procurement ensures stock consistency and competitive pricing.
• Marketing Support: National campaigns, seasonal promos, local advertising support.
• Ongoing Assistance: Central helpline, store audits, franchisee community network .
• Setup Timeline: Typically 6–8 weeks from application to grand opening.

⚖️ Advantages & Caveats

Pros:

• Strong brand with loyalty and tech edge.
• Demonstrated profitability and fast break-even.
• Centralized supply chains reduce inventory risk.
• Tech integration improves customer experience and operational efficiency.

Cons:

• Significant financial investment required.
• Ongoing royalty and local marketing obligations.
• Success heavily dependent on site selection and management.
• Some franchisees report competition from nearby Lenskart-owned outlets.
• Mixed reviews on product durability—especially lenses and frames.

🧭 Application Steps

Here’s a streamlined step-by-step process:

• Visit the official partner page on Lenskart’s website
• Fill the franchise form with personal, financial, and location details.
• Site evaluation by franchise development team.
• Agreement & Payment: Sign FOFO franchise contract; pay franchise fee and deposit.
• Store Design & Setup: Interiors, equipment delivery, POS installation.
• Training & Recruitment: Hire optometrist, staff and undergo training.
• Inventory Loading & go-live marketing support.
• Launch & Operation: Open store; ongoing support and performance tracking.
• For queries, email beafranchise@lenskart.in or call 844‑789‑7857 / 95555‑10896 

💡 Tips to Boost Success

• Choose prime locations: Malls, high-street shops, hospital environs yield consistent footfall.
• Leverage tech: Use virtual try-ons and AI-driven eye-testing to differentiate.
• Prioritise customer experience: Staff training on service can elevate customer loyalty.
• Promotions: Combine central campaigns with local awareness drives.
• Monitor metrics: Track inventory turnover, return rates, repeat purchases and customer feedback.

💬 Final Verdict

A Lenskart franchise offers a powerful opportunity in India’s fast-growing eyewear market. With ₹35–50 Lakh upfront, you can expect ₹6–12 Lakh in monthly sales, ~30–40% margins, and ₹2–4 Lakh net profits. While the model is capital-intensive, the brand support, supply chain, and tech integration make it a compelling choice for serious entrepreneurs aiming for break-even within 2–3 years and sustained profitability.

If you’re exploring franchise options in Delhi/NCR and want help with location scouting, financial modeling, or preparing for franchise application, I’d be happy to assist!