Manyavar Franchise Cost in India: Model, ROI, Eligibility Criteria & Steps to Apply

Manyavar is a leading men’s and boys’ ethnic wear brand in India (Kurta, Sherwani, Indo-Western, accessories) founded in 1999 by Ravi Modi. It is part of Vedant Fashions Limited, which also operates sub-brands such as Mohey (women’s ethnic wear). The brand has strong pull during weddings, festivals and cultural events. Manyavar has over 500 stores in more than 200 cities, plus e-commerce and accessory lines.

Franchise Model

Manyavar franchise model works via Exclusive Brand Outlets (EBOs), which are fully branded Manyavar stores. Key attributes of the model:

• Store format / size: Manyavar prefers larger retail stores in premium/high visibility locations (malls, high-streets, commercial hubs). Store sizes typically in the range of 1,000 – 1,500 sq.ft. (or more) depending on location.
• Turnkey support: The brand typically provides support in store setup, interiors, layout design, staff training, products/merchandise supply (inventory), branding & marketing.
• Ownership model: Franchisee owns the store and runs operations, employing staff, handling local operations, while Manyavar provides guidance, product lines etc.
• Agreement duration: The franchise agreement term is usually 5-7 years, with options for renewal depending on performance and mutual agreement.

Investment & Cost

Here are estimates and ranges based on public sources. These should be used as reference to prepare your own detailed plan.

Component	Approximate Amount / Range	Notes & Variations
Total Initial Investment	₹40 lakh – ₹1 crore+	Depending on store size, location (Tier-1 vs Tier-2/3), interior quality, rent, inventory size.
Store space requirement	~1,000-1,500 sq.ft. (for standard stores)	Premium malls or high-street corners will cost more in rent and fit-out.
Franchise / Brand Fee (Upfront)	Not always disclosed; some listings show ~ ₹10,00,000	This might be included in overall investment in some cases; confirm whether it’s separate.
Royalty / Ongoing Fees	~ 15% of gross revenue (in many public listings)	Again, verify current % with Manyavar. Part of brand margin / revenue sharing.
Fit-out, Interiors, Fixtures	Significant portion of investment (can be ₹20-₹40 lakh depending on size, quality)	Shelving, display, signages, lighting, flooring etc.
Inventory / Merchandise	Several lakhs (depends on scale)	Stock of ethnic wear – kurtas, sherwanis, jackets, accessories etc. More seasonal stock needed for festivals/weddings.
Working Capital	Enough to support operations, salaries, rent, utilities etc. for first few months (3-6 months)	Especially until store reaches steady footfall.

ROI / Payback & Profitability Expectations

Here is what to expect — and what to verify:

• Break-Even period: Many franchise-listing sources estimate 18-24 months as break-even time, for a well-located Manyavar store.
• Profit margins: Net margins will depend a lot on rent, staff costs, discounting, inventory turnover. Some sources suggest margin share for the franchisee is ~ 80-85% revenue share, with brand keeping 15-20%. But this may apply after cost deductions.
• Revenue potential: Much of Manyavar’s revenue in festival/wedding seasons; high inventory turnover during those periods. Store performance in Tier-1 cities will be markedly better than smaller towns.
• Duration for ROI: Given the investment levels, realistic ROI might be 1.5 to 2.5 years, if store is well-managed, located, and receives proper brand & marketing support.

Eligibility Criteria

If you want to apply, here are criteria Manyavar or similar brands typically expect from franchisees. Some are derived from public listings; others are logical from the business model.

1. Financial capacity: Must have the capital to invest (₹40-100+ lakh) and cover working capital for initial months.
2. Space / location ownership or lease rights: You should have or be able to arrange a store space of required size (1000-1500 sq.ft.) in a high footfall area (mall, high street, wedding district etc.).
3. Business / retail experience: Prior experience in clothing retail, fashion, or general retail helps — understanding of inventory, customer handling, seasonal demand etc.
4. Commitment and alignment with brand: Quality, customer service, brand image consistency, adherence to Manyavar’s merchandising and presentation standards etc.
5. Legal / regulatory compliance: GST registration, trade / shop license, lease agreements, possibly approvals required, and following company-mandated SOPs.
6. Management of staff and operations: Ability to hire, train, supervise, maintain margins and turnovers.
7. Age / educational qualification: Some listings show age being 21+, Indian nationality. (These may be more for formality in directories rather than formal strict requirements.)

Steps to Apply: The Process

Below is a practical step-by-step guide for how you could apply to become a Manyavar franchisee:

1. Research & self-assessment
   • Visit existing Manyavar stores in your target city to observe footfall, pricing, product range, seasons.
   • Analyze local competition and real estate cost in your proposed location.
2. Contact Manyavar / Vedant Fashions
   • Send an enquiry via the franchise-contact email provided (see contact section below) or via the franchise enquiry / business contact section on Manyavar’s website.
   • Prepare questions: upfront investment, royalty, inventory supply, support, territory rights, sample P&Ls.
3. Submit application / proposal
   • Provide your business credentials, proposed location(s), your capital availability.
   • Manyavar will likely require information about financial strength, experience etc.
4. Site evaluation & approval
   • Submit photos / layout plan / lease document of proposed site. Brand may send surveyors to evaluate fit.
   • Check lease terms, accessibility, visibility, parking etc.
5. Agreement & legal review
   • Review franchise agreement carefully (seek legal counsel) — check duration, renewal, exit clauses, obligations, rights.
   • Understand all fees: royalty, marketing/advertising contributions, inventory/merchandise markups etc.
6. Store setup & staffing
   • Once agreement signed and site approved, proceed with interior fit-out, fixtures, lighting, signage as per brand standards.
   • Procure initial inventory (Manyavar product lines)
   • Hire staff and train (Manyavar usually provides training on product, customer handling etc.)
7. Launch & marketing
   • Grand opening coordinated with Manyavar’s marketing plan. Use local marketing plus brand promotions.
   • Prepare for high season (festivals, wedding times) — stock accordingly.
8. Monitor & scale
   • Track sales, expenses, margins regularly.
   • Maintain brand standards to retain customer goodwill.
   • If successful, possibility to open more outlets or upgrade store formats.

Risks & Key Things To Verify

Here are some red flags and due diligence items:

• Ask for actual P&&L statements of existing Manyavar stores in similar cities / formats.
• Confirm all recurring costs: royalty, marketing fees, required inventory purchase, minimum purchases, any supply chain surcharges.
• Understand lease terms completely: rent escalations, terms of lease, what fit-out costs you bear vs brand.
• Verify inventory lead times and margins: delayed supplies or high markups can eat margin.
• Look at seasonality risk: Manyavar stores do a large share of business during festive times — ensure you have buffer working capital to survive lean months.
• Confirm exclusivity / territory protection: whether brand will allow other Manyavar stores too close by.
• Check brand’s support: how frequently they update collections, promotions, marketing support, logistics etc.

Official Contact Information: Where to Ask

Here are the verified official contact details you can use to get in touch with Manyavar / Vedant Fashions for franchise information:

• Franchise Enquiries Email: joydeep.das@manyavar.com (Manyavar Franchise Enquiries)
• Corporate Email / General Info: info@manyavar.com
• Parent Company: Vedant Fashions Limited; contact via care@vedantfashions.com for inquiries.
• Head Office Address: A501-A502, Paridhan Garment Park, SDF-1, 4th Floor, 19 Canal South Road, Kolkata, West Bengal-700015.
• Phone / Toll free: 1800-120-000-500 for customer / brand inquiries.

Example Case: Hypothetical Store ROI Calculation

Here’s an illustrative case for a Manyavar franchise in a Tier-2 city:

• Store size: 1,200 sq.ft. mall / high-street store.
• Investment breakdown:
  • Fit-out, interiors etc: ₹25 lakh
  • Initial inventory: ₹10 lakh
  • Franchise / brand fee: ~₹10 lakh
  • Working capital buffer (rent, staff etc for 4-6 months): ₹5 lakh
  • Miscellaneous / signage / legal etc: ₹3-5 lakh
  • Total ~ ₹50-60 lakh (lower side) to possibly ~₹1 crore+ in more premium location.
• Revenue projection: If store generates ~₹25-40 lakh in sales annually (with high season peaks), possibly more in festive periods.
• Profit margin (net): After cost of goods, staff, rent & overheads, might see ~10-20% net margins (this depends heavily on rent and efficiency).
• Break-even time: Likely ~18-24 months if things go well; could stretch to ~30 months in less favourable conditions.

Final Expert View

A Manyavar franchise is a premium investment in the ethnic wear retail space. It benefits from strong brand recognition, frequent demand during weddings & festivals, and established merchandising & supply chain. But the entry cost is non-trivial, and success depends heavily on selecting a good location, managing costs, and keeping customer experience high.

If you’re seriously considering this, make sure you do all your homework:

• Request the brand’s current franchise disclosure kit
• Get detailed cost breakdowns and sample P&Ls
• Visit existing Manyavar franchise stores with similar location profiles
• Do financial projections including worst-case scenarios