Meat & Eat Franchise Cost in India: Model, ROI, Eligibility Criteria & Steps to Apply

If you’re scouting QSR (quick-service restaurant) franchise opportunities in India — especially in the fried-chicken / casual meat-foods space — Meat & Eat is an attractive, farm-to-fork Indian brand to consider. Founded in 2013 and operated under the PUVI Group, Meat & Eat positions itself on fresh poultry, an in-house cold chain and centrally developed recipes that make standardisation and scale easier for franchise partners. Below is a practical, investor-focused guide on the franchise model, realistic costs, ROI expectations, eligibility, step-by-step application process and important due diligence — with official contact details you can use to request the franchise kit.

Quick snapshot (need-to-know)

• Typical total investment: ₹10–30 lakh depending on format (express counter, dine-in, or family restaurant). Multiple franchise directories aggregate the band around ₹20–30 lakh for a standard outlet.
• Franchise fee: public listings commonly show ₹2–3 lakh + GST (varies by format and city).
• Space required: small express counters ~180–250 sq.ft., dine-in/family formats 250–500 sq.ft. (site needs differ by model).
• Contact for franchise enquiries: Phone +91 78679 78679 and email gcc@puvigroup.in (official contact shown on the brand site).

What the Meat & Eat franchise model looks like

Meat & Eat follows a classic QSR/franchise model aimed at fast-moving meat-centric products: burgers, fried chicken, kebabs, biryani and family meal combos. They offer multiple outlet formats — express counters/kiosks, standalone dine-in, and family restaurant layouts — so your capital requirement depends heavily on which format and location you choose. The brand emphasizes central kitchen backing, proprietary recipes and a cold-chain supply which reduces the operational complexity for franchisees.

Franchisor support generally covers: recipe & menu SOPs, staff training, marketing guidance, site evaluation and supply-chain access. Confirm in writing exactly which items are included (e.g., whether initial equipment or first stock is supplied).

Realistic investment breakdown

Below is a practical breakdown you should use as a planning template. Exact line items will differ by city and shop type.

• Franchise / brand fee: ~₹2–3 lakh + GST (one-time). Verify whether this is refundable or part of total capex.
• Fit-out & interiors: ₹4–12 lakh depending on finish and whether mall/high-street.
• Equipment & cold-chain set up (freezers, fryers, counters): ₹3–8 lakh.
• Initial inventory & packaging: ₹1–3 lakh.
• Working capital & pre-opening expenses (first 2–3 months): ₹1–4 lakh.
• Total (typical): ₹10–30 lakh — lower end for express counters/cloud kitchens, higher for full dine-in family restaurants. Directories commonly cite ₹20–30 lakh as the average for new franchisees.

Tip: Always get a written itemised cost sheet from the franchisor — this prevents surprises during fit-out and launch.

Revenue, margins & ROI expectations

Published franchise listings and QSR industry norms give a directional view — not a guarantee:

• Revenue potential: In a good high-footfall location, monthly gross sales can vary widely (from a modest ₹1–2 lakh for small counters to ₹6–10 lakh+ for busy dine-in outlets). Use location and comparable store data to model revenue.
• Margins: Food cost for meat/QSR is typically moderate; expected gross margins may be 40–55% before rent and staff. After operating costs, net margins of 10–20% are a realistic planning estimate for a well-managed outlet.
• Payback / break-even: Many franchise directories suggest 12–24 months payback under good conditions. Treat that as optimistic — your break-even depends on rent, delivery commissions, pricing and how quickly you hit target footfall.

Ask the franchisor for anonymised 6–12 months P&L statements from at least two operational outlets in cities similar to yours — that’s the single most valuable document for validating ROI claims.

Eligibility — what the brand typically expects

While specifics are finalised during franchise discussions, Meat & Eat (like most QSR franchisors) generally prefers:

1. Adequate capital to meet capex and working capital needs.
2. Control of a suitable site (lease or ownership) in a high-footfall area — the franchisor will normally approve the site.
3. Operational bandwidth — either owner-operator involvement or a manager with F&B retail experience.
4. Commitment to SOPs & quality — food safety, hygiene and brand consistency are non-negotiable.
5. Legal compliance — ability to obtain FSSAI, local trade/shop licence, GST registration and fire/safety approvals as required.

Step-by-step: How to apply (practical checklist)

1. Initial enquiry: Call +91 78679 78679 or email gcc@puvigroup.in and request the franchise brochure, application form and franchise disclosure. (The brand’s franchise page is the right place to start.)
2. Review the franchise pack: Look for the fee breakdown, royalty/marketing charges, standard agreement draft, territory policy and sample P&Ls.
3. Site identification: Shortlist 2–3 candidate sites (photos, rent terms, size) and submit for brand site survey. Typical space requirement depends on format (180–500 sq.ft. commonly).
4. Due diligence & legal review: Get the franchise agreement reviewed by a lawyer. Confirm all recurring costs (royalty, marketing fund, supply markups).
5. Finance: Arrange funding (own capital, bank/NBFC loan). Ensure you have working capital buffer for lean months.
6. Sign & set up: After site approval & agreement signing, proceed with fit-out, equipment procurement, staff hiring and franchisor training.
7. Soft launch & ramp: Soft open to fix operational kinks; run local launch promos with franchisor support.

Risks & due-diligence (don’t skip these)

• Validate numbers: insist on real P&Ls from operating stores.
• Understand recurring costs: some contracts hide marketing/central procurement margins that can erode margin.
• Check lease exposure: high rent undermines ROI faster than any other factor.
• Supply chain reliability: Meat & Eat claims a farm-to-fork supply chain — verify cold-chain support and lead times for your city.

Official contacts (where to apply)

• Franchise enquiries: +91 78679 78679 (general), +91-94498 41956 (Karnataka regional).
• Email: gcc@puvigroup.in (official contact shown on Meat & Eat site).
• Franchise enquiry form: available on the Meat & Eat official website (use that to start the process).

Final expert take

Meat & Eat is a credible Indian QSR brand with central kitchen and cold-chain advantages — useful for new franchisees who want standardised operations and supply support. The investment band (₹10–30 lakh) and franchise fee (~₹2–3 lakh + GST) make it accessible to mid-level investors seeking the food-service sector. However, success will hinge on location, cost control, and rigid adherence to SOPs. Before you commit, get the franchise dossier, anonymised P&Ls and a lawyer to review the contract.