Veer Ji Malai Chaap Wale Franchise Cost in India: Model, ROI, Eligibility Criteria & Steps to Apply

Founded in 2016–17 by Gurpreet Singh and Arvinder Singh, Veer Ji Malai Chaap Wale has grown into a well-known vegetarian soya chaap franchise with over 150–170 outlets across Delhi NCR, UP, Punjab, Rajasthan, Maharashtra, Karnataka and more. The brand is renowned for creatively named vegetarian dishes—like “Veg Chicken,” “Veg Fish,” “Sunny Leone Chaap,” and “Mia Khalifa Chaap”—offering a non-veg-like taste using plant-based ingredients.

💸 Franchise Cost & Investment Overview

Here’s a detailed summary of the investment requirements:

Category	Details
Franchise Fee	₹10 Lakh + GST
Kitchen Equipment & Signage	₹3–4 Lakh
Interior & Furnishing	₹3–4 Lakh
Raw Material (Opening Stock)	₹0.5–2 Lakh (frozen soya, masalas, packaging)
Other Miscellaneous Costs	₹0.5–1 Lakh
Estimated Total Investment	₹19–22 Lakh
Space Required	300–800 sq.ft (depending on format)
Franchise Term	9 years
Royalty	6% of gross sales (incl. GST)
Advertising Fee	₹20,000/year (some sources)
Pay‑back / ROI Timeline	12–18 months

• Takeaway model (~300–350 sq.ft) costs around ₹17–19 Lakh and yields faster breakeven.
• Dine-in format (~600–800 sq.ft) ranges ₹20–22 Lakh and supports higher sales volume.
• Some industry listings round estimate investment between ₹10 L–₹20 Lakh depending on location and scale.

🏗 Franchise Model & Support Offered

Model Options:

• Takeaway / Quick-serving units (≈ 300–400 sq.ft): ideal for food courts, kiosks or small retail locations.
• Full-service dine-in outlets (≈ 600–800 sq.ft): include seating, delivery integration, and higher branding presence.

Support from the franchisor includes:

• Comprehensive staff training, SOPs, and kitchen operations assistance
• Interior design and signage guidance
• Brand-aligned raw-material supply (typically frozen soya chaap from the central facility)
• Marketing support (both local and central), and operational handholding during launch and beyond.

The franchise model follows FOFO (Franchise-Owned, Franchise-Operated) approach.

🎯 Estimated Financial Performance & ROI

Based on brand data and industry benchmarks:

• Gross margin: ~55–60%
• Net margin: ~20–25% depending on outlet efficiency
• Example: if monthly sales reach ₹9–12 Lakh, net profits would be ₹2–2.7 Lakh (≈22.5%) with break-even within 12–15 months.

From bestfranchiseconnect estimates:

• Franchisee retains about 90% of revenue, paying only 6% royalty, enabling a healthy ROI in 1–2 years depending on location and execution.

✅ Eligibility Criteria & Ideal Franchisee Profile

To qualify for a Veer Ji franchise, applicants should typically meet the following:

1. Initial capital capacity: ₹20–25 Lakh (inclusive of setup and working capital).
2. Suitable outlet space: 300–800 sq.ft in high footfall zones (markets, malls, food courts).
3. Operational bandwidth: Ability to manage staff (3–10 members), inventory, digital / aggregator diets, billing systems.
4. Brand alignment: Commitment to hygiene, taste consistency, following SOPs strictly.
5. Entrepreneurial skills: Prior F&B experience is advantageous; passion for food and service quality matters more than formal background.

Franchisees must procure core products (frozen soya chaap, masalas) directly from the franchisor and adhere to brand protocols.

🚀 Step‑by‑Step Application Process

1. Initial Contact
   Reach out via Veer Ji website or email the franchise team at business@veerjimalaichaapwale.com or veerjipromotion@gmail.com.
2. Receive Franchise Kit & Initial Screening
   Share basic business background, location plans, and investment capability.
3. Site Evaluation & Feasibility
   The brand team assists with location assessment including footfall, demographics, lease, and rent.
4. Franchise Agreement
   Review terms (9-year agreement, royalty, exclusivity radius, raw-material obligations, termination clauses). Pay the non-refundable franchise fee.
5. Design & Fit-out
   Collaborate with Veer Ji’s design team on layout, kitchen, branding, furniture, signage. Approvals will be mandatory.
6. Staff Training & Supply Setup
   Training modules flown in; initial staff provided; supply-chain channel established for frozen soya, masalas, sauces.
7. Marketing & Launch
   Grand opening organized with local promotions, aggregator tie-ins, social media buzz.
8. Operational Support
   Ongoing franchisee support including field visits, menu updates, SOP audits, and marketing guidance.

⚖️ Pros & Cons for Investors

✅ Strengths

• Proven vegetarian QSR brand with strong foothold in Delhi–NCR.
• High margin model (~20–25% net) with ~90% revenue retention after royalty.
• Extensive operational support—from design to launch to supply management.
• Innovative, culturally relevant menu drawing footfall through novelty.
• Defined territory rights and long-term agreement (9 years).

❌ Considerations

• High upfront investment for small QSR formats (~₹20 Lakh).
• Royalty and advertising fees apply even if sales dip initially.
• Success hinges heavily on location quality and execution reliability.
• Some Reddit reviewers mention inconsistent taste across franchisees; quality control challenges exist.

💡 Expert Tips & Recommendations

• Prioritize high-visibility zones: busy shopping alleys, food courts, university precincts, offices.
• Negotiate rent terms smartly—long-term lease with rent escalation caps helps control OPEX.
• Insist on visiting 2–3 existing franchises to assess quality and brand consistency.
• Read and clarify all franchise agreement clauses—renewal terms, raw material purchase obligations, territory rights, exit clause.
• Maintain staffing discipline: low food QSR turnover means strong training SOPs and incentives are critical.

📝 Final Verdict

Veer Ji Malai Chaap Wale offers a robust opportunity for investors with ₹20–25 Lakh to deploy, especially in high footfall urban markets. With a strong vegetarian brand, attractive profit margins, trademarked USP, and support infrastructure in place, this franchise can reach breakeven within 12–18 months.

However, it’s best suited for entrepreneurs ready to invest in a structured model and execute with operational rigor. If you’re budget-conscious or wish for full creative autonomy, launching a micro-knit soya chaap setup yourself might offer more flexibility—but comes with greater risk and slower scale.

🧾 Franchisee Quick Checklist

• Secure ₹20–22 Lakh investment + buffer for 6–12 months OPEX
• Identify 300–800 sq.ft high-traffic location
• Understand 9-year agreement terms, 6% royalty, annual advertising fee
• Be able to manage staff, logistics, digital / offline billing, and inventory
• Commit to strict brand SOPs and quality standards

Conclusion
If you’re passionate about innovative vegetarian cuisine and willing to follow a proven blueprint, Veer Ji Malai Chaap Wale offers a structured, profitable franchise route with a strong growth trajectory. Carefully vet your location, study the agreement, and execute operations with care—and this brand can deliver strong returns in under two years.