Verka Booth Franchise Cost in India: Franchise Model, ROI, Eligibility Criteria & Steps to Apply

Verka, a trusted dairy brand under the Punjab State Cooperative Milk Producers’ Federation Limited (MILKFED), offers aspiring entrepreneurs an opportunity to operate milk booths across Punjab and neighboring regions. These booths serve as retail outlets for Verka’s extensive range of dairy products, including milk, paneer, curd, ghee, ice cream, and more. If you’re considering starting a Verka booth franchise, here’s a comprehensive guide covering the franchise model, estimated costs, return on investment (ROI), eligibility criteria, and the application process.

🧾 Franchise Model Overview

The Verka booth franchise operates on a license-based model, where individuals are granted the rights to sell Verka’s dairy products within a specified territory. Key features of this model include:

• Product Range: A wide array of dairy products sourced from Verka’s state-of-the-art processing plants.
• Brand Support: Backing from MILKFED ensures consistent product quality and supply.
• Operational Autonomy: Franchisees manage daily operations, including sales, inventory, and customer service.
• Revenue Model: Franchisees earn through the sale of products, with pricing and margins determined by Verka.

💰 Estimated Franchise Cost

While specific figures can vary based on location and scale, the general cost breakdown for setting up a Verka booth is as follows:

Cost Component	Estimated Amount
Security Deposit	₹50,000 (refundable)
Processing Fee	₹500 (non-refundable)
Infrastructure & Setup	₹1,00,000 – ₹2,00,000
Initial Inventory	₹50,000 – ₹1,00,000
Miscellaneous Expenses	₹20,000 – ₹50,000
Total Estimated Investment	₹2,00,000 – ₹3,50,000

Note: These figures are approximate and can vary based on specific requirements and location.

📈 Return on Investment (ROI)

The ROI for a Verka booth franchise depends on several factors, including location, footfall, and operational efficiency. On average:

• Monthly Revenue: ₹1,50,000 – ₹2,50,000
• Net Profit Margin: 10% – 15%
• Break-even Period: Approximately 6 – 12 months

Note: These figures are indicative and can vary based on individual circumstances.

✅ Eligibility Criteria

To qualify for a Verka booth franchise, applicants must meet the following criteria:

1. Age: Between 18 and 65 years.
2. Educational Qualification: Minimum 10+2 from a recognized institution.
3. Residency: Must be a bonafide citizen of India and a resident of Punjab or Chandigarh.
4. Physical Disability: 10% of booths are reserved for individuals with a disability of not less than 50%, supported by a certificate from a recognized medical authority.
5. Experience: Prior experience in retail or dairy sales is advantageous but not mandatory.
6. Financial Stability: Ability to invest the required capital and manage operational expenses.

📝 Steps to Apply

1. Obtain Application Form: Visit the official Verka website or contact the nearest Verka Milk Union to acquire the application form.
2. Fill Out Application: Complete the application form with accurate personal and financial details.
3. Submit Documents: Provide necessary documents, including:
   • Proof of identity and address
   • Educational certificates
   • Medical certificate (if applicable)
   • Bank statements or proof of financial stability
4. Pay Fees: Submit the processing fee and security deposit as specified.
5. Site Inspection: A representative from the Milk Union may conduct a site inspection to assess the proposed location.
6. Agreement Signing: Upon approval, sign a licensing agreement outlining terms and conditions.
7. Setup and Training: Set up the booth as per Verka’s guidelines and undergo any mandatory training sessions.
8. Commence Operations: Start selling Verka products and adhere to operational standards.

📞 Contact Information

For more details or to initiate the application process, reach out to:

General Manager Marketing
Verka Milkfed Head Office
SCO 153-155, Sector 34-A, Chandigarh-160022
📧 Email: gmmktg@milkfed.verka.coop
📞 Phone: 0172-5041812

Note: Contact details are based on publicly available information and should be verified for accuracy.

💡 Additional Insights

• Support and Training: Verka provides comprehensive support to franchisees, including training in product knowledge, sales techniques, and inventory management.
• Marketing Assistance: Franchisees benefit from Verka’s brand recognition and marketing campaigns, driving customer traffic.
• Product Quality: Verka’s commitment to quality ensures that franchisees offer premium dairy products, fostering customer loyalty.

📌 Conclusion

Starting a Verka booth franchise presents a promising business opportunity, especially for individuals residing in Punjab or Chandigarh. With a moderate investment, strong brand support, and a steady demand for dairy products, franchisees can achieve a favorable ROI. However, it’s crucial to conduct thorough research, understand the local market dynamics, and adhere to Verka’s operational standards to ensure long-term success.