Wellness Forever Medicare Pvt. Ltd. operates a chain of organized lifestyle pharmacies & wellness stores in India. Founded in 2008, the brand has grown rapidly and currently has 400+ stores across multiple states. It combines pharmacy services with wellness, health & lifestyle products, and has both company-owned/internal stores and franchise/partner stores.
If you’re considering investing in a Wellness Forever franchise, here is what you should know.
Franchise / Partner Model
Wellness Forever offers what they describe as a franchise / partner store model. Key features:
- You, as the franchise partner, typically own or lease the retail space, do the store setup, operations, staffing etc. Wellness Forever provides branding, backend support, supply chain, inventory, training, operational and licensing guidance.
- The stores are “lifestyle + pharmacy” format: selling prescription & OTC medicines, wellness / personal care / lifestyle / nutrition / wellness-FMCG products etc. 24×7 operations are common in many of their locations.
- Franchise term is normally 5 years, with options for renewal or extension in many cases.
Cost / Investment Required
These are approximate numbers collected from Wellness Forever’s own site and franchise information aggregators. They are estimates and the real cost depends heavily on location, rent, scale, local approvals etc.
Cost Component | Approximate Range | What It Covers / Notes |
Total Initial Investment | ~ ₹75 lakhs | Includes franchise fee, store fit-out, interior, initial inventory, IT / billing hardware, training, working capital etc. |
Franchise / Entrance Fee | ₹5-10 lakhs | One-time fee to become a partner. |
Store / Infrastructure Setup | ~ ₹40-50 lakhs (store design, shelving, interiors, signages etc.) | |
Inventory (initial stock) | This is part of the total, but likely several lakhs depending on size of store. Public sources usually include inventory in the ₹75 lakh figure. | |
Store Size, Space Required | ~ 600-1000 sq ft, ideally 750-900 sq ft for many stores. Minimum frontage ~20 ft; ideal frontage 25-30 ft. Corner properties are preferred. |
Revenue, Profit & ROI
What can a franchisee expect in terms of earnings, profit margins and payback period? Again, these are estimates and will vary by location, customer footfall, employee & rent costs etc.
- Break-even Period: Wellness Forever sources say stores generally break even in 3-7 months under good locations.
- Profit / Turnover Estimates: In average performance situations, an initial store may deliver earnings of ~ ₹25-30 lakhs per annum once stabilized.
- Profit Margins: Typical margins (after all expenses) are not always published, but lifestyle pharmacy + wellness mix tends to give lower margins on pharmaceuticals and better on FMCG / wellness / personal care products. Some sources suggest profit margins might be ~15-20% on retail sales depending on product mix & scale.
- Royalty / Revenue Share: Some aggregators say that Wellness Forever retains ~ 10-15% of gross revenue / sales (or charges royalty/brand fees) while franchisee keeps ~85-90% after that.
Eligibility Criteria
To be considered for a Wellness Forever franchise, you would typically need:
- Financial Capacity: Enough capital to invest upfront (~₹75 lakhs or more, depending on location) plus working capital to sustain initial months.
- Retail Space / Real Estate: Either already own or be able to lease a suitable outlet of ~600-1000 sq.ft with good frontage/high footfall (corner shop preferred). Visibility and parking are pluses.
- Pharmacy Regulation Requirements: You need to ensure proper licensing for pharmacy operations. It is not mandatory that the franchisee be a pharmacist, but you must have qualified pharmacists on staff (number specified by Wellness Forever) to comply with legal/regulatory norms.
- Business / Retail Experience: Helpful though not always mandatory. More important is willingness to adhere to brand standards, customer service, operational discipline.
- Agreement to Franchise Terms: Sign 5-year franchise agreement, follow training, staff recruitment, licensing, store operations, product sourcing guidelines.
Steps to Apply
Here’s a practical checklist of how to apply to become a Wellness Forever franchisee.
- Preliminary Research & Self-Assessment
- Assess local market demand for pharmacy + wellness / lifestyle products.
- Analyze rental/real estate costs in target locations.
- Check competition: other pharmacies, local chemists, online/wellness stores.
- Contact Wellness Forever
- Use the official franchise contact email: franchise@wellnessforever.in.
- Or via their franchise page on their corporate site: WellnessForever → Franchise / Become a Partner.
- Submit Details
- Franchise enquiry form: usually includes your name, contact, city, proposed location / shop measurements, financial capability.
- Photos of proposed premises if available; proof of funds.
- Site Evaluation
- Wellness Forever property experts or real estate team will assess location, catchment area, visibility, frontage, parking etc.
- Due Diligence & Business Plan
- After property is approved, they may share a detailed investment sheet / 5-year business plan, turnover projections, cost components, expected profits.
- Finalize Agreement
- Sign franchise agreement covering terms, duration (often 5 years), obligations, rights, brand / marketing / inventory / operations support.
- Licensing & Regulatory Compliance
- Ensure all pharmacy licenses (state pharmacy acts, drug license), GST, shop act, signage permits etc are in place. Wellness Forever assists in guidance.
- Store Setup, Training & Inventory
- Interiors, shelving, IT / billing systems, inventory, signage.
- Hire staff (including required pharmacists); train on product knowledge, billing, customer service, compliance.
- Launch & Marketing
- Local promotion; wellness product displays; grand opening; omnichannel integration (if applicable – Wellness Forever also operates online / e-commerce).
- Ongoing Support & Operations
- Use corporate support: inventory supply, backend logistics, promotions, staff training etc.
- Monitor financials; aim to hit break-even in estimated time (3-7 months under good conditions per company information)
Official Contact Information
For franchise enquiries with Wellness Forever, use:
- Email: franchise@wellnessforever.in
- General / Info Email: info@wellnessforever.in
- Phone Number (Missed Call Callback): +91 93551-41141
- Registered Office: Wellness Forever Medicare Ltd., 7th Floor (Pt) Southside, Wing A, Empire Plaza IT Park, L B S Marg, Vikhroli (West), Mumbai-400083.
Risks, Challenges & What to Look Out For
Before committing, evaluate these risk factors and plan mitigations:
- Real Estate / Rent: In many Indian cities, high rent / lease premium is a major cost. Ensure site is affordable and frontage / visibility justifies premium.
- Regulatory & License Delays: Obtaining pharmacy- & drug-related licenses can take time; local rules vary widely.
- Inventory & Supply Chain: Drugs / medicines have regulatory tracking, expiry / shelf life concerns; wellness / lifestyle products may need frequent refresh. Good stock-management is essential to avoid losses.
- Competition from Unorganized Pharmacies & Online Medicine Portals: Price / discounting pressures; people often order medicines online nowadays. A strong omnichannel presence helps. Wellness Forever already has e-commerce / delivery side.
- Staffing – Qualified Pharmacists: Having enough qualified pharmacy staff and maintaining compliance is non-negotiable; penalties / risks exist if pharmacy law is violated.
- Margins: Pharmacy retail margins on drugs tend to be lower; wellness / lifestyle / FMCG parts might deliver higher margins, but also more competition.
Summary: Is It Worth It?
If you have decent capital (≈ ₹75 lakhs or more, plus working capital), you can find locations with good footfall, and are willing to manage operations (staff, compliance, inventory) well, a Wellness Forever franchise has strong upside:
- Brand strength, established supply chain & backend systems.
- Mix of medicines + wellness products helps diversify risk.
- Fast break-even in good locations (3-7 months reported).
- Potential to scale with multiple outlets once the first one is stable.
However, success isn’t guaranteed unless location, regulatory compliance and customer experience are handled well.

Shashi Kant is the Founder and Editor of BusinessScroller.com, a leading platform for business insights, finance trends, and industry analysis. With a passion for journalism and expertise in business reporting, he curates well-researched content on market strategies, startups, and corporate success stories. His vision is to provide valuable information that empowers entrepreneurs and professionals. Under his leadership, BusinessScroller.com has grown into a trusted source for in-depth articles, customer care guides, and financial expertise.