Yewale Amruttulya Franchise Cost in India: Model, ROI, Eligibility & How to Apply

Yewale Amruttulya, affectionately known as “Amrutulya” chai, is a household brand originating from Pune. Famous for its rich flavour and consistent taste, it has scaled to 300+ outlets across Maharashtra, Gujarat, Rajasthan, Karnataka, and Madhya Pradesh .

Its ready-to-go franchise model, chef‑less setup, and brand equity make it a compelling business for entrepreneurs. Here’s a detailed breakdown:

💸 Investment & Cost Breakdown

Investment depends on format, location, and scale. Here’s a consolidated view:

Cost Item	Estimate (INR)
Franchise Fee	₹3.0 Lakh (range ₹2.5–4 Lakh)
Security Deposit / Rent Advance	₹1–2 Lakh
Interior, Civil Renovation & Branding	₹4–4.1 Lakh
Equipment (Counters, Coolers, etc.)	₹0.7–4.8 Lakh
IT / POS / Signage	₹0.92 Lakh
Initial Raw Materials & Stock	₹0.5–1 Lakh
Staff Salary & Training	₹0.5 Lakh
Marketing & Launch Promotions	₹0.5–2 Lakh
Licenses & Permits	₹0.3–0.5 Lakh
Total Initial Investment	₹10–15 Lakh (₹12–13 L typical)

• Typical minimum setup requires 250–300 sq ft space with 10–15 ft frontage .
• Premium locations or larger outlets may push cost toward ₹20L.

🔄 Franchise Model & Fees

Yewale Amruttulya offers a FOFO (Franchise-Owned, Franchise-Operated) model with these highlights:

• One-time Franchise Fee: ~₹3 Lakh for a 5-year contract
• Central Supply: All raw materials like tea powder, milk, sugar sourced from Yewale-approved vendors
• Support: Training, setup, recipes, branding, and marketing provided

📈 Revenue & ROI

Performance metrics indicate a solid return:

Monthly Revenue:

• ₹1.5–3 Lakh in standard outlets
• Premium sites can reach ₹10–12 Lakh
• Gross Margin: ~30–35%
• Net Margin: 15–20% per trusted reports

Net Monthly Profit:

• Entry outlets: ₹60,000–1,20,000
• High-volume outlets: ₹1–2 Lakh
• Payback Period: 8–18 months commonly
• Expected ROI: ~100% over franchise tenure

✅ Eligibility & Requirements

What you need to qualify:

• Age: Minimum 21 years old
• Investment Capacity: ₹12–15 Lakh liquid or through partners
• Space: 250–300 sq ft minimum on high-footfall routes
• Staff: 2–4 trained professionals
• Business/Passion: Retail or food & beverage experience beneficial
• Licenses: FSSAI, GST, Shop Act, possibly fire NOC
• Tech & SOP Discipline: Adherence to standard recipes and hygiene SOPs

🛠️ Support & Setup Process

Yewale ensures franchisee success via:

• Training Program: Recipe prep, equipment handling, customer service
• Site & Setup: Layout design, cabinetry, fittings through approved contractors
• Marketing Support: Launch promos, digital/print collaterals, and operational check-ins
• Inventory Management: Central sourcing ensures quality and pricing consistency
• Timeline: Application to opening typically spans 4–6 weeks, including setup and training .

 ⚖️ Advantages & Challenges

Pros

✔️ Low Risk & High Margins: Reasonable investment with 15–20% net margins
✔️ Strong Brand: Uniform taste and developed loyal customer base
✔️ Operational Simplicity: No chef required; standard SOPs, lean staff
✔️ Quick Payback: Many units breakeven within a year

Cons

❌ Location-Centric Success: Footfall drives sales heavily
❌ Costs Can Creep: Premium sites and urban overheads
❌ Limited Creativity: Adherence to SOP restricts innovation
❌ Mixed Online Reviews: Some Redditors note decline in tea quality recently

🧭 Application Steps

Initial Enquiry
Fill out the franchise form on Yewale’s official website or via WhatsApp

Share Location & Business Plan
Provide proposed site photos, financial plan, and investment readiness

Site Verification
Yewale team assesses space, footfall, and commercial viability

Franchise Agreement
Sign 5-year contract, pay fee (~₹3L) and security deposit

Interior & Equipment Setup
Approved contractors handle fit-out, counterm}

Training
Brand helps with staff training, recipe testing, and POS setup

Licenses
Secure FSSAI, GST, and shop/trade licenses

Launch
Grand opening supported by store-level promotions and support

Post-Launch Support
Ongoing visits by area managers, marketing guidance, and stock management aid

💡 Pro Tips for Success

• Pick High-Footfall Areas: Near schools, tech parks, bus stops, colleges
• Engage Staff: Proper training ensures consistency
• Boost thru Marketing: Local promos, early-bird combo deals
• Track Metrics: Daily sales, cost of goods sold, customer feedback
• Support Brand Integrity: Stick to SOPs—uniform taste is key

💡 Final Take

A Yewale Amruttulya franchise offers a blend of tradition, efficiency, and profitability. With ₹12–15 Lakh investment and a focus on SOP efficiency, entrepreneurs can expect strong margins (15–20%), ₹60K–1L monthly profits, and payback within 8–18 months. The brand’s simplicity, consistent taste, and support structure make it an ideal choice—especially in locations with high foot traffic.

Thinking of launching in Delhi/NCR, Mumbai, or Pune? I can help with site scouting, financial planning, or franchise paperwork. Just say the word!